Within digital marketing, there’s a branch focused on content. This strategy aims to position websites on search engines like Google through relevant content for potential clients in an organic way.
Digitizing is now not only a way to stay within marketing trends, but also the best tool to be discovered by countless potential new clients who initiate their research and responses within search engines.
Did you know that 93% of online experiences start with search engines?
Investing in digital marketing and defining a clear strategy is now an indispensable step and an investment every company, regardless of size, must make. But we’re sure you already knew this, which is why you’re reading this article – because you want to know how to leverage digital tools to position yourself and gain greater visibility, credibility, and closer interaction with your customers, among other benefits. For this reason, the question has shifted from “Should I have a website?” to “How do I position my website?” Assuming you already have one. If you still don’t have a website adaptable for 2021, contact us here. We know that one of the biggest challenges in marketing is to differentiate and stand out amidst the advertising congestion both within and outside your industry. Achieving this requires closing the gap between your brand and your customer every day with personalized, real-time, and engaging communications, given the accelerated digitization we experienced following the Covid-19 pandemic. This is why we must focus on customer acquisition, and one way to achieve this, meeting the aforementioned criteria, is through content strategy and a website built to high SEO best practice standards. What do we know as content marketing?
When we talk about content marketing, we refer to those topics developed to connect with your audience, seeking to attract them to your digital channels with valuable and relevant subjects, engaging them in a way that they connect with your brand and create a valuable perception of it.
It’s important to recognize that times have changed. We’ve moved from a generation that was forced to watch commercials without any other choice to choosing what we want to see. The audience now decides what they want to consume and how they’ll interact with what interests them.
That’s why some people, even from older generations, find it challenging to talk about their products and sell them in a traditional way without focusing on what their audience really wants and needs.
Throughout all this time, it’s a fact that good content doesn’t just focus on selling, even though that may be the primary goal.
Good content should bring a benefit to the reader, such as: solving a problem, answering a question, or demonstrating something. The sale is just a consequence of this process.
The content you create is not only useful but also conveys the right message to the audience when they need it most. The ideal is to exceed expectations by providing such incredible content that your audience will want to share it with others.
But you may wonder, “What do I gain from this?” And that’s the most interesting part…
By helping your audience at the moment they need it most, they will develop a positive view of your brand. And, as we know, people are more likely to interact with brands they know and feel affinity for than with those that are unknown.
The ultimate goal of any strategy is to achieve positive results, and content marketing is a great path to achieve that.
There are types of marketing that can help us start on the path to creating enjoyable content for our customers, one of them, which we’ll tell you about next, is Inbound Marketing.
What do we mean when we talk about inbound marketing?
Inbound Marketing is any marketing strategy that seeks to capture people’s interest without invading or interrupting their experience. That is, brands will subtly attract their target audience through good content without being aggressively invasive.
Have you ever been watching YouTube and been interrupted by endless ads? Well, that’s exactly what is avoided through Inbound Marketing.
You respect your customers’ time by sharing quality content that makes them feel engaged on their own terms. That’s why Inbound Marketing is also called attraction marketing.
But… how do we achieve this? We can visualize it in these 4 steps:
- Attract: Through relevant and interactive content.
- Convert: Here, the intention is to transform visitors into leads, bringing them closer to your brand and turning them into potential sales.
- Close: Is your lead interested in the product or service your company offers? This is the moment to show them that your solution is the best and close the sale.
- Delight: The relationship between your company and your customer doesn’t end with the purchase.
Inbound preaches a lasting and stable relationship, where you offer all the necessary support, as well as delighting the customer with interesting materials and extraordinary attention.
Basically, what you need to know is that doing Content Marketing will lead you to have a more valuable relationship with each of your customers, which is why it has become so vital for any digital strategy. If you’ve read this far, you must have noticed that content marketing is truly essential for attracting your audience, gaining their trust, and winning loyal followers for your brand. However, there are certain benefits or advantages we want to talk to you about to encourage you even more:
- Increase your website traffic: The better content you have, the more Google notices you, and thus your visibility increases. Digital transformation has made it so that most people use the Internet to search for information, especially on search engines like Google, which you should be taking advantage of.
- Brand awareness: Content production helps more people recognize your brand and know the products or services your company offers. Remember that by identifying with your content, they can feel more confident in buying your product or hiring your service.
- Educate the market: If your content is truly high quality, you will make your customers know how to consume your product or service with their eyes closed, educating them about your processes.
- Boost your sales channels: You already have visitors to your site. But without information about them, you won’t be able to send the right content to turn them into opportunities and put them in contact with a seller. That’s where content marketing comes in!
This translates into a solid strategy that will continue to bring long-term results, generating traffic and sales for your business regularly.
Now, you may be wondering how to start a content marketing strategy:
At Conceptus, we help you with planning: choosing topics, language, keywords, etc. By creating an action plan, we define all the steps of a customized strategy for your company and put it into action.
By working with us, you’ll be able to enjoy all the benefits we mentioned earlier. Our mission is to empower every brand.
Don’t wait any longer – let’s talk!
