It’s repeated over and over again, but no one explains it to you; everyone talks about it but no one tells you what it is. They recommend you create it but no one details how. Well, that ends now! At Conceptus, we’ve decided to explain what the heck valuable content is.
This mysterious subject revolves around useful, entertaining, and inspiring content created for a specific audience. In other words, it’s the messages you communicate that provide benefits, solve doubts, or entertain your audience.
Every post you make should be framed within a content strategy, which is guided by a series of objectives that nowadays must emphatically include connecting with readers. If you achieve this, you can not only grow but also sell. There’s a saying that goes “what doesn’t excite doesn’t sell,” and it’s because nowadays people buy or consume more based on the feeling something gives them than anything else.
The main reason some marketing strategies fail is that they focus exclusively on the product. Here’s what needs to be understood: followers are surrounded by advertising saying “buy me,” they see it daily on billboards, flyers, and on social media; but what will really make them consume is the “buy me because…” And a good content strategy must focus on the practical utility of the brand, on the benefits of the product for the consumer.
So, let’s say valuable content is the empathy that makes your potential customer make the purchase. It’s the first step of your customer journey, so let’s make sure your consumer wants to reach the end of that path from the very beginning.
For this reason, here are five tips for creating valuable content:
- Know your customer: The first step involves knowing who we are addressing and understanding their preferences.
- Leverage trends: If there’s a news item circulating within the platform, take ownership by discussing, giving opinions, or providing advice on what everyone is talking about.
- Connect with people: Let them know who you are, your personality, what you like, absolutely everything. The more your brand talks about you, the more people will trust to buy from you.
- Evoke emotions: This applies from motivating them to making them laugh.
- Keep it consistent: Make sure people who read you expect a post from you because they know it will be very useful.
Now that you know, it’s time to put it into practice. Remember: content is king, but content that doesn’t focus on providing value and arousing the customer’s emotions is like a naked king.
