What is the best website for businesses?
Discover the differences between WordPress and Shopify – Choose the best website for each company
It’s true that if a company doesn’t appear on the internet today, it’s as if it doesn’t exist. But beyond that, it’s incredible how some business leaders or top managers, even knowing this, prefer to allocate their money and investments to other departments rather than one that positions them on the internet.
Thus, they turn their websites into mere informational sites where their contact information is managed, wasting the universe of opportunities that a business actively present on the web could have.
And you might think that well-positioned websites are only for e-commerce or virtual stores that sell hundreds of products, but that’s not the case.
Online presence is global, and having a website should be an essential requirement for any company, whether B2B or B2C, to represent them to the world, being a place for users and customers to find and access the products and services we want to offer.
The importance of digital presence with a website for growing businesses
The internet is part of a current revolution to which everyone has access and is the key for any user to inform themselves and find active solutions for their needs. Unfortunately, a company that is not visible online will not exist offline for the user or for other companies.
We will explain below why promoting your products or services through a website is so important and how it can also become a key factor in the growth of a company.
And it must be said that people or users have currently changed their way of buying or consuming products and services; their purchasing process has evolved.
Here are some main points to consider if you are hesitant to promote your products or services through a website.
An optimized business website allows you to achieve Google positioning
Now, ask yourself… When you need information about something, where do you look for it? On Google! Exactly, and just like you; most people do. That’s why it can be very beneficial for your company to appear in the top positions of this great search engine.
And this is achieved through the SEO optimization of your content. Unfortunately, it’s not just about having a website with a nice design or a very good browsing time, it’s also about the keywords or the information you include on it.
SEO is a combination of techniques, which among them tries to use certain keywords throughout the text, include images, include internal and external links within the articles, and fundamentally create quality content to get “rankings” and be discovered by people searching for a specific term.
As all research on the possible options of interest to your customers will take place on the internet, it is very important that a company’s website be optimized, clear, organized, and can be found.
Digital presence helps develop brand image
Working on brand or company care is an everyday thing, and when we talk about digital or online presence, it becomes even more important.
If nobody sees you, you can be in pajamas all day, right? But when you have to go out, you want everyone to see you in the best possible way. The same goes for the internet.
A website should be a tool to give visibility to the brand and provide accurate information about the products and services it offers. Considering that your customers will enter there and depending on how they feel, they will decide whether to contact you or not.
The design of the website and the information incorporated there will be decisive in generating a long-term relationship with users and customers.
A website can increase company sales
The 24/7 internet access makes your website a store or a digital portal open all the time for your customers. One that stores prices, specifications, reviews, and opinions about all the products or services the company offers. Organizations that do not take advantage of this will be losing a significant number of potential customers and, therefore, sales. They will not be reaching their audience correctly and will not have adapted to the transformation of the purchasing process if they neglect the website as part of a global digital marketing strategy.
So, from this topic, we can conclude that having a website is indispensable for companies today. However, you cannot have just any website. Ideally, your website should have adequate loading speed, be easy to navigate, intuitive, and also searchable. That’s why choosing a platform for creating your website is one of the most important tasks in this process because it will guarantee that your business can meet all the optimizations required to be “found” on the web.
Therefore, below, we will present those platforms that have set aside open-source processes and have become the solution for large, medium, and small businesses that want to be on the internet.
WordPress: the leader of website builders for businesses
Currently, more than 30% of websites, including large sites like BBC and Forbes, are made with this CMS (Content Management System).
WordPress’s ease of use and the vast possibilities it offers lead even the best to use it within their digital strategy.
WordPress offers endless possibilities that, combined with the knowledge of great open-source programmers, result in sites with very high potential. In addition to that, there are millions of customizable templates for this system, which are also powered by plugins or extensions that make its usability a whole universe of possibilities.
And it is important to mention that its functionalities allow SEO work to be carried out more timely and effectively, allowing any administrator to include title tags, meta descriptions, and keywords within each entry or element of the website. This makes this tool really attractive for companies looking for search engine optimization.
Currently, its CMS is so popular that the company not only offers its content management tool but also allows users to choose WordPress as their hosting server. Offering customers everything they need in one place.
Also, WordPress for online stores
As mentioned earlier, WordPress has a fairly large market of plugins or extensions that allow it to have infinite functionalities. And a very clear example is WooCommerce, its e-commerce plugin.
This free extension constitutes approximately 40% of pages or virtual stores that currently offer their products online. It is said that by 2015, it had already been downloaded more than 10 million times, and we must accept that by then, the digital era was not as strong as it is today.
As a powerful plugin, WooCommerce currently tops the list for creating online stores, allowing the administrator of an account to receive online payments, create variations of their products, manage their stock in real-time, and calculate shipping for their packages.
A whole universe with a single extension that undoubtedly WordPress is the only one that can offer you.
Shopify: a great platform for e-commerce
Shopify is known for its large product storage and the high-ranking positioning it offers for online stores, undoubtedly an ideal CMS for selling.
Let’s say it’s a solution totally dedicated to e-commerce. However, unlike WooCommerce, Shopify offers you all these benefits for a monthly fee.
If you have many orders per month and have many products in your inventory, this could be the best solution for your business.
Tell us what you want, and we’ll tell you which platform to use for your company’s website
In the world of website builders, there are endless options to evaluate, not just the ones we mentioned above. If you Google it, you’ll probably come across other very popular ones like Squarespace or Wix, which are platforms similar to Shopify and WordPress but with other features that make them unique in the market.
However, with the experience we have developed at Conceptus throughout a long trajectory of building websites, we decided to only show you a sneak peek of what we consider the best to position yourself on the internet.
No solution is quick; all require planning, design, and programming work, but we assure you that with the right advice, your website will be among the best.
So, as a fairly objective conclusion, we tell you: The platform you choose really depends on your particular situation, your goals, and the budget you have to create it.
The best website for companies
WordPress business websites are the new way to increase your visibility and attract new customers. These websites are not only visually appealing with infinite functions. They can also turn a startup into a real company, reaching more potential customers. Many successful companies with business websites on WordPress have already proven their multiple benefits.
Now it’s your turn.
If you have doubts, Conceptus can provide you with the advice you need.
