Use social media within your digital strategy
You’ve probably heard or read that having a presence on social media and also managing them under a digital marketing strategy is a must for any brand, including personal brands. If you’ve ever decided to venture into this world, you may have come across many articles that talk about how social media works, but do you really know them? Facebook, LinkedIn, Instagram, Twitter, TikTok… Chances are you use apps like these every day, but do you truly understand what they are?
What makes social media different from blogging platforms?
There is no longer a society without the internet.
Can you imagine yourself without searching for things on Google or staying connected with your friends and family for a day? Probably not. Social media has immersed itself in our world, making the majority of the population have a profile on any social networking platform. For this reason, communicating through them has become indispensable for all businesses, entrepreneurs, and brands worldwide. The universe in all its essence has determined that to exist, you must have an online presence, and businesses and big entrepreneurs have made social media a parallel world where all the diffusion of information and constant competition for greater creativity is concentrated.
Conceptually, social media are channels that enhance information, where any content can go from one end of the world to another in just seconds, and totally FREE. However, to have an optimal result within this digital universe, it is ideal to accompany each piece of information with a professional strategy.
“The companies that understand Social Media are the ones that say with their message: I see you, I hear you, and you matter to me” – Trey Pennington
Why do I need a digital strategy?
The reason is simple. A huge amount of information is spread daily, and content is becoming more irrelevant, repetitive, or so simple that it doesn’t capture users’ attention.
Creating a good strategy coincides with engaging users and keeping them interested, encouraging them to share, save, and interact with your posts. Creating profiles on different networks such as Facebook, LinkedIn, Instagram, Twitter, or YouTube and sharing content is not enough. A good strategy does the opposite, giving purpose to each action and is recognized for knowing what the message is, how to communicate it, and which channels and formats to publish.
At Conceptus, we know that without a digital strategy, the results can be counterproductive in many ways, knowing that the ability to succeed is the same as a content that offers negative results for a brand. Users on social media have the total freedom to comment positively or negatively on a post, which can, like a snowball, increase the acceptance or rejection of other users. That’s why it’s so important to have planning that, based on a strategy, achieves a successful and approved response
And how is the development of a digital strategy achieved? ⚡️¡Let’s talk!!
At Conceptus, we support companies in creating strong connections through digital strategy for all our clients.
Commonly, brands seek to sell more, but to achieve this through social media, a comprehensive strategy is required that encompasses brand personalization and strong branding, brand positioning, trust-building, and generating calls to action so that followers eventually become buyers.
The use of social media is free in most cases with basic reach, so managing them extends one step further where we find endless options that come in formats, features, and paid advertising or promotion options.
Social Media Advertising Strategy
At Conceptus, advertising campaigns are designed with different purposes such as reach, conversion, interaction, redirection, retargeting, among others, and with the experience we have, we know for sure that they will positively contribute to ensuring that all content disseminated reaches the corresponding buyer persona at the right time. In this way, you will notice that it is possible to reach a very defined segment, attracted through the design of images and videos that invite them to purchase a product or acquire a service, while also creating user loyalty to the brand. Currently, more than 3.8 billion people worldwide are connected to the virtual world. And knowing this number, we assume that the opportunities in the digital universe are infinite, so how would you like to communicate on your digital platforms? Perhaps to answer this question, you should know a little more about them.
What are the differences between social media platforms?
Instagram, Facebook, Twitter, YouTube, LinkedIn
Social Media Design:
Instagram is a social network designed to be used directly from a smartphone. Initially, it allowed users to upload photos in a square format, making it the most visual – and aesthetically pleasing – social network, demanding well-designed and attractive content. Over time, adapting to the changes of new platforms, Instagram included the possibility of advertising, posting videos, stories, IGTVs to compete with YouTube, and now Reels to compete with the acclaimed TikTok, further engaging its users. Today, over 1 billion people are active on this platform, using it as a search engine to find inspiration and connect through design with other people and brands.
Social Media Connection for Individuals and Businesses:
Despite some millennials and centennials considering it obsolete, we want to tell you that Facebook is not only the social network with the highest growth, but also, as the owner of Instagram and WhatsApp, it is the largest and smartest platform, having the most extensive database in the world. This social network allows you to connect with new friends, reconnect with old ones, and manage advertising campaigns for Instagram, Facebook, and even your website in the best possible way. Today, there are over 2 billion active users, mainly using it to watch videos and more robust content, increasing usage minutes.
Do you have a Facebook fan page?
If you don’t already have one or don’t know how to manage it effectively, click here and find out the 10 reasons why a Facebook fan page is good for your business.
Short and Quick Messages on Social Media
This micro-blogging platform is best known for being a social network for personal opinions and quick content, allowing a maximum of 280 characters per post. Twitter invented the famous #/hashtag to group interests of thousands of users and encourage conversations based on interests. World news spreads quickly and effectively through this social network, classifying it as the most powerful political network.
YouTube
The Video Social Network
This platform, like Google, is used as a search engine with the highest number of videos worldwide.
It is possible that when searching for something on Google, you come across videos that provide the answer you are looking for.
Some users do not consider it a social network, but let’s remember that a platform that allows interaction among people is one, classifying YouTube as a very social network. This site also allows you to create and customize your profile, upload videos, follow other channels, add their videos to your playlists, comment, vote, and share videos that are more viewed than channels on cable TV.
The World’s Most Important B2B Network
With 18 years of history, LinkedIn is the most widely used professional social network in the world.
Its goal is to facilitate business relationships, connecting individuals with companies and companies with each other.
It has 500 million active users in a month, including 9 million companies located in more than 200 countries.
These others can be classified as vertical social networks, in this category all specialized social networks enter. There are professional, academic, video, photography, tourism, music, partner-finding networks, etc. The imagination is the limit!
So, if you are looking for new customers, getting a job, meeting people in your work environment, this is the social network where you should be.
Benefits of being on social networks and having a digital strategy:
- Help to increase traffic to your website, as you can generate content that directs to your site. You can also share information directly from your site on your social networks.
- Increase brand awareness. Almost all social networks offer features for companies, which help them build brand communities, give greater exposure to their messages, etc. Generate new connections in general. As we mentioned earlier, social networks help us make new contacts, which can be new customers, suppliers, partners, etc.
- Foster direct communication with users. In addition to contributing to providing better service, this greatly facilitates the relationship with customers and helps to listen to them better to know how to properly address their needs.
- Help increase sales. Especially small and medium-sized businesses can make use of the tools offered by various social networks to sell directly through them without having a physical location.
-
With these benefits, the decision to start investing time in your presence on social networks becomes increasingly noticeable, right?
The world has changed and so has advertising, from traditional media to digital media, turning social networks into a fresh, varied, and current channel through which implementing strategies to obtain rewarding results for the brand becomes really effective without being suffocating for the user, but rather demonstrating how close we can be to them.
At Conceptus, we have the experience to create great digital strategies to connect and generate quality followers, thus achieving interaction with the brand’s target audience. Developing results that are not only visual but also measurable and real.
Let’s talk! Our team is ready to find STRENGTH IN EVERY BRAND.
We want to accompany you in achieving measurable goals, properly communicate your brand’s offer, and give you an optimal positioning in the digital universe to reach more users.
