We bring you some great news related to Instagram and its new features. Instagram has now optimized and is gradually incorporating profile visibility through the platform’s search function. This opens up a range of possibilities because:
- The caption becomes very relevant, as what you write can help you appear.
- You shouldn’t rely solely on hashtags. The text of the caption will also help users find your content by keywords, similar to how Google works.
- It will help you gain more visibility.
So, in this article, we will help you take advantage of this new option that will boost your entrepreneurship or business on this social network.
Let’s start with the basics…
What is SEO?
SEO (Search Engine Optimization) is a series of strategies that help optimize searches to obtain better visibility and positioning of our content. It is no secret that Instagram has a fluctuating algorithm that often affects our growth on the social network, but this is because we often do not have a solid plan for our content and our account to reach where it should be.
This algorithm seeks to reward profiles that have certain characteristics such as posting frequency, updated and new content, interactions, and now, keywords.
How to apply SEO on Instagram?
Instagram allows us to add and modify so many things on our account that are part of a strategic plan to improve our positioning that knowing them becomes indispensable. Here are the most important ones:
- The use of hashtags, or also “tags,” increases the reach of our publications. They are the main ally for our account to be discovered by users interested in specific topics. Although Instagram only allows 30 per publication, the recommended number would be between 3 and 10 since you get more views if you add them strategically and don’t appear desperate for attention.
- The biography, as on all social networks, must be striking and impactful. Relevant information should be included, and above all, words that connect your profile with your service so that it is easy to identify what you do.
- Including videos, although Instagram is a platform focused on photos, videos have great power and can rank very well, this can be linked to tools like Reels, IGTV, and the new Guides.
- Comments contribute to the positioning of our account or post, and they are even more important than likes since this way the person spends more time on the publication, thus gaining interest and subsequently a connection. Comments should also be responded to in order to generate a conversation. That’s why we recommend interacting on accounts of your ideal client and leaving personalized comments using the keywords of your business or entrepreneurship.
- Don’t include just one photo, better a carousel. As with videos, users prefer to have more information than what is shown, so a carousel is more eye-catching and can reach more people. Additionally, the use of the carousel forces users to spend more time consuming your content, and this is rewarded by the social network.
- Geolocation, whether you are a brand or not, is always important to add when publishing because as an account grows, it becomes easier and more important to reach people in your area.
Now, although these tools that help our development within Instagram exist, it is up to us to apply them constantly. Being able to observe the trends shown by the social network in the “Search” tab will always be a plus for the growth of the account, and besides that, simply Innovate! Be creative and authentic, even if a lot is posted on a topic, your originality is what will make you stand out. Apply these tips and you will see how your account will gradually improve.
Guides on Instagram, a new update
Instagram is one of the fastest-growing social networks in 2020, it is no secret that little by little they have been improving and adding content that makes the platform more versatile and appealing to users. Its great advances range from stories to compete at one point with Snapchat, reels to compete with TikTok, and now they incorporate the so-called “Guides”.
Guides were created during the Covid-19 pandemic as a way for the medical sector to guide the community on care topics. Instagram quickly realized the potential of this and made it available to all users. These guides are created by the user on any topic and are located on our profile, in the upper right-hand side, we will see a “+” sign and when we click on it, the option to create guides appears, you only need to have the Instagram app updated, whether on IOS or Android operating systems.
In guides is where the magic of SEO appears because its content is distributed similarly to a web page with titles, subtitles, and text.
Categories offered by this section
When creating a guide, we can choose between three base categories.
- Places: In which we can recommend places, whether from our city or not. They can be restaurants, bars, museums, or areas of interest.
- Products: Here we can add products of our liking that we want to make known to our followers and that are for sale on the platform.
- Publications: In this space, we can include content both from ourselves or from another account that we liked and want to appear here.
Final steps
All the content we want to add to our guides must be previously published on Instagram, and if it’s not ours, we must save it to be able to use it. Once everything is selected, all that’s left is to include a title and a description. These guides, once created, can be viewed on our profile in a tab where our posts, IGTV, Reels, and tags are located.
Once finished, anyone who enters our profile can access these guides, and we can even share them via Direct, in Stories, and even link them to our store if we have one.
Why use this feature?
The good thing about this social network is that with each content, it makes users delve more into its options, and with guides, it’s no different. As content creators, on a small or large scale, we can introduce our followers and even people who don’t follow us yet to a little more about us. Whether it’s our favorite places, our tastes, brand and products, or articles we want to support. This represents significant growth for accounts that use this feature.
How about creating your own blog within your favorite social network? Set goals for yourself for 2021 and start now. Instagram, like all social networks, offers a universe of possibilities that will help you grow, have fun, and creatively develop your projects or ideas. Give yourself the opportunity and don’t put it off. At Conceptus, we want to accompany you.
Let’s make 2021 a year with a lot of #StrengthInEveryBrand.