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Optimize your website with SEO

If you’ve ever wondered how to get more visits to your website? Or how to sell more through your e-commerce ?, then you are in the right place.

If you are not present in the digital world, you do not exist commercially in today’s world, so many merchants have decided to change or complement their physical presence with a digital presence, and sometimes unaware that this transformation to be effective enough, it needs dedication. and professional techniques. Being in digital media broadens the spectrum of your audience, but you need to be visible enough to reach thousands of people 24 hours a day; which is achieved with constant and specialized work.

Web pages, like a physical point, require architecture, shop windows, customer service, payment gateways, cleaning, organization and constant maintenance in order to be attractive to receive digital visits. Like any store, we seek to locate ours on a busy street, with a significant flow that allows us to generate visibility. The same thing happens in the digital world and that is why we work on what we call web optimization, the famous SEO that many speak of, for its acronym in English Search Engine Optimization.

Bill Gates said: “The Internet is becoming the central square of the global village of tomorrow” ¡Unlike that tomorrow is today and the SEO of your website should be a priority job in your search for digital conquest!

SEO or search engine optimization has as its main function, to connect the contents of your website with the people who are searching for the services and / or products you offer. In digital marketing, the work of SEO must be based on the construction of strategies to generate visits and apply practices that improve positioning and take you to the top of the search engines.

Why is it so important to have a good position in Google?

90% of people click on the web pages that appear on the first page of the search engine and it is these sites that receive the most clicks and therefore have a greater chance of converting visits into transactions.

Web pages have two positioning options, (i) organic, which is what we all aspire to and the one that is obtained by paying money, to websites like Google.

Organic positioning requires more effort and dedication; Here we share 5 of the many practices that you should consider to ensure that your website is the most optimal for its positioning:

  1. Meta description:

This is the initial phrase that describes your website on Google. It should be specific and include keywords about what you are offering. If your website does not have this description, Google will write it for you and usually does not do the best job, so take advantage of this space to invite your potential clients to enter your website and get to know you more.

  1. Optimal content:

Google measures the quality of your content in relation to other web pages similar to yours and gives you a better positioning when your texts and images are optimized. The content you generate for your website must start from the knowledge of your target and their customer journey. Our recommendation is that you optimize your content with constant blog posts, using words and terms that are associated with your line of business. The more content you have, the better, as it will also help your potential customers find you. Generate your content thinking about the following, what questions would my ideal client ask? What information would they like to know? What words or terms would Google or other search engines use to find me?

  1. Loading time:

Make sure you host your website on a server suitable for the type of website you have and that your images and the content that you upload is not so heavy that it detracts from the time in which your website loads. In fact, the loading time and slowness of websites is one of the most frequent complaints from users and one of the main factors why many users abandon web pages and lose positions in search engines. How long does it take for your website to load?

  1. Safe place:

Web pages require security so that their consumers feel safe when browsing them. The SSL (Secure Socket Layer) certificate or Secure Socket Layer is a global security standard that allows servers to transfer information to and from your website safely. Search engines can block sites that do not have this certificate or put some warning notices to netizens when they try to enter the website.

  1. Optimization and mobile compatibility:

The global trend is mobile-first, which means that people connect and work mainly from mobile devices such as cell phones and tablets. This is why websites must be responsive, a website that correctly adjusts to the size of your screen and allows a good user experience regardless of which device you visit the page from. In addition to the fact that the sites are responsive, we know that mobile devices do not read certain codes such as Flash or Java, therefore certain animations and functions lose their usability and this must be considered in the construction of any website.

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