How to Get Noticed on Social Media
A large number of patients seek solutions and find medical prospects through digital channels. That’s why doctors, clinics, and healthcare centers must pay close attention to medical marketing, which includes positioning, recognition, validation, and marketing strategies.
Medical marketing, selling confidence through social media.
Medical marketing can be applied across different channels, and in any case, it’s the ideal way to inform and have a better presence among colleagues, the sector in general as suppliers, and potential patients.
In the past, we dared to think that the only valid marketing for professional services like medicine was recommendations or word of mouth. But with digital channels making such an impact on the world and the power to connect authentically through these channels, medical marketing is now a medium that all doctors, clinics, aesthetic medicine centers, and industry professionals should take advantage of, dispelling the mistaken idea that the health sector doesn’t need marketing.
One of the benefits that could be obtained is gaining recognition among potential patients and other colleagues who, in turn, could validate you in the sector, letting them know that we are capable of providing quality and trustworthy medical services.
Should we choose a personalized strategy?
Absolutely! Just because we’re talking about the healthcare sector doesn’t mean that the marketing strategy will be the same for every specialty. Within each medical specialization, there are different needs and, of course, a different audience.
How to achieve it?
At Conceptus, we have created a communication strategy that, although personalized for each brand, provides us with a clear path, based on the principles of the 3Ts: Transparency, Transfer, and Testimonials.
Honesty should be an inherent value for any brand, especially for brands in the medical sector that play a decisive role in the health and care of their patients. That’s why transparency in the offer, results, recovery times, and risks is indispensable to achieve an authentic audience that also looks out for the reputation of the doctor or clinic being promoted.
Knowledge and, consequently, experience are fundamental pillars when making decisions to acquire professional services. Therefore, to provide security to potential patients, it’s important not only to communicate the qualifications but also to educate the audience and inform them about the steps of the procedures, analyze the reasons for the results, and engage with the audience, thereby providing confidence through knowledge transfer.
Finally, sharing positive experiences, and in some cases, not-so-good ones, to validate the first two points with real testimonials.
In marketing, as in medicine, each brand, like each body, is unique and deserves a personalized diagnosis to chart the best communication path.
What type of content should be generated in medical marketing?
Let’s start with the fact that content should be very specific. Also, consider that it’s not just about generating content; we must create strategies based on words used mostly by your patients when searching for a particular specialty and the reasons why patients seek these specific services, considering the topics that interest them most to take advantage of search engines like Google as an ally to be easily found.
You’re the protagonist here! With all your knowledge, professionalism, and the help of a very good digital marketing agency, you can generate quality content.
You can share videos, photos, or ebooks full of your highly valued content. Your patients and future prospects will thank you for it, and you’re also building a bond with them. You could create a section where you answer all their questions. You could also collaborate with others!
“Giving away” content doesn’t mean you’re wasting knowledge; on the contrary, you’re creating a filter of prospective patients who will seek you out for the procedure based on the trust you’re building by educating and adding more value to your work.
Shall we work together? We can guide you on the path to expanding your connection with new patients.
