At Conceptus, we understand how important it is for you to manage and navigate social media effectively. That’s why we take care to provide you with all the necessary tools to ensure that both your content and its management are top-notch.
Below, we address one of the most common concerns our clients have when it comes to granting access to their Facebook page. How do you give someone access to manage your Facebook fan page? Let’s start with the basics. What is a Facebook fan page?
As the name suggests, a fan page is a page created specifically to communicate with Facebook fans. Unlike a regular profile, a fan page brings together people interested in a common subject, company, cause, or individual.
What is the purpose of a fan page?
One of the advantages of having a fan page is the fact that it can be managed by multiple people simultaneously, allowing you to grant them different levels of access according to their position within the company, and, of course, deny access. As you read, you can also stay connected to your personal profile at the same time — cool, right? There are hierarchical levels where each function has greater power limits over others.
Why should you create a fan page?
It’s simple, a Fan Page is a Facebook profile created especially for brands, mostly companies, and organizations dedicated to a specific activity (or a specific audience). Creating this type of profile for your business is absolutely essential if you want to stay connected and updated in the online world.
What are the roles in a fan page?
When managing your Facebook page, you may need someone like a community manager or designer to lend a hand, or you may decide to enlist the help of a specialized digital marketing agency like Conceptus to manage your social media so that you can focus on your business. In that case, you’ll need to allow the people from that agency access to your Facebook page so they can perform the necessary tasks.
You must control the access you provide so that no one steals your page. You’ll do this by assigning roles to those users who need access, and depending on the role, they’ll have limits on the functions they can perform. How do you do it? We’ll explain it to you right here!
How to add an administrator to your Facebook Fan Page?
(There can be multiple administrators)
This is one of the most common questions from our clients — how to add page administrators on Facebook or, alternatively, assign a role.
When we delegate the management of a website to a creative agency specializing in social media or to a community manager, the need arises to assign a page role. That’s when we ask ourselves, how can we do it?
That’s why we’re going to make the process much easier for you, here’s how to add an administrator to your page quickly and easily.
Firstly, you need to be aware that Facebook constantly changes its interface. In fact, what used to be called page administrators is now called page roles.
Step by step to assign roles to your Facebook fan page:
Log in to Facebook from your personal account and follow these steps
- In the top menu, you’ll find a flag icon
- There you will access the Facebook fan page(s) to which you have access.
- Once inside, select Settings at the top of the page. Click on the Settings tab on the top bar (on the right) right next to the <Help> option. This way, we access the configuration options, where you’ll find many alternatives besides adding page roles.
- Select Page Roles in the left column. Once you access “Settings,” on the left sidebar, you’ll find different tabs. Click on “Page Roles.” This option gives us access to different users <Manage your page>, and we can also check the existing roles.
- Enter a name or email in the box and select the person from the list that appears. You’ll see the option “Assign a new page role.” There you should enter the name of the person you want to grant access to, in case you have them as a friend on your personal Facebook profile. Or enter the email of the person or agency in question. In this latter case, they won’t immediately become the role you assigned them but will need to accept it beforehand. Just like with friend requests.
- Select Editor and choose a role from the dropdown menu. You must also choose the role you want to assign to the user:
What role should you choose?
Here we detail the differences so you can choose the right one:
Administrator: Can manage all aspects related to the page. Can send messages and publish content on behalf of the page, respond to and delete comments on the page, create ads, see which administrator has made a post or commented on it, view statistics, respond to and delete Instagram comments from the page, edit Instagram account details from the page, and assign roles for the page.
Editor: Can send messages and publish content on behalf of the page, respond to and delete comments on the page, create ads, see which administrator has created a post or commented on it, view statistics, respond to and delete Instagram comments from the page, and edit Instagram account details from the page.
Moderator: Can send messages on behalf of the page, respond to and delete comments on the page, create ads, see which administrator has made a post or commented on it, view statistics, and respond to Instagram comments from the page.
Advertiser: Can see which administrator has created a post or comment, create ads, and view statistics.
Analyst: Can see which administrator has created a post or comment and view statistics.
Once you have entered the name or email and chosen the role, you must click on “Add.”
You’re almost done…
- Select Add and enter your password to confirm the action.
Done! It hasn’t been that complicated, has it?
And that’s it, simple and easy, you can manage your Facebook Fan page while having control and supervision of it.
If you’re ready to delegate the management of your fan page to an agency and boost the results of your social networks, LET’S TALK! We would love to know what your goals are and design a strategic plan to achieve them through digital channels.
