FAQ´s
About Conceptus Digital & Social®
Conceptus Digital & Social® is a digital marketing agency with branches in Medellin, Colombia, and South Florida in the city of Miami, offering tailored strategies for websites, social media, and Google positioning. We provide comprehensive digital marketing services, helping brands achieve their business goals through effective strategies.
Conceptus Digital & Social® has over 12 years of experience in the digital advertising market. Our team consists of experts in digital marketing, social media advertising, SEO, SEM, and web design, among others, enabling us to offer personalized and effective digital advertising solutions.
We have been part of the growth and strengthening of companies in various industries:
- Baby goods/infant products sector
- Hospitality and tourism: hotels and cities
- Technology
- Medical/Pharmaceutical
- Automotive
- Food: restaurants, food producers, supermarket chains
- B2B service companies
- Among others
Conceptus Digital & Social® stands out for its strategic and creative approach to digital advertising. Our team works closely with clients to understand their needs and objectives, developing customized strategies tailored to their specific requirements. Additionally, we stay updated with the latest market trends and technologies, enabling us to offer innovative and effective solutions.
For this, we conduct a brand diagnosis and work under a 3-step methodology: RESEARCH - CREATE - CONNECT.
About the services at Conceptus Digital & Social®
Conceptus Digital & Social® offers a wide range of digital marketing services, including social media advertising, search engine optimization (SEO), digital advertising, website design and development, content management, email marketing, brand strategies, and more. Our services are customizable according to the needs and goals of each client. Here's a brief overview of each service:
Social Media Strategy and Management: We provide comprehensive social media management services, including content strategy and execution, creative design, community management, performance analysis, and reporting. Our team ensures an effective presence on platforms like Facebook, Instagram, LinkedIn, and other relevant channels.
Website Design: We offer professional website design services tailored to your business needs and goals. Our design team creates attractive, functional, and SEO-optimized websites using the latest trends and best practices. We also ensure responsive web design for optimal viewing across all devices.
Website Management: We provide complete website management services, including regular content updates, security monitoring, backups, domain and hosting management, and technical support. Our programming experts ensure your website is up-to-date and running smoothly for an optimal user experience.
SEO/Positioning: Our specialized SEO services aim to improve your website's visibility and positioning in search engine results, particularly on Google. We conduct thorough keyword analysis, content optimization, technical SEO, link strategies, and other SEO approaches to increase organic traffic to your site.
Digital Advertising: We offer specialized digital advertising services, including the creation and management of online advertising campaigns on platforms like Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and others. Our digital advertising team optimizes strategies to increase visibility, generate leads, and maximize the efficiency of your advertising budget.
We plan and execute a comprehensive strategy focused on delivering results that benefit and grow your business, with actions aimed at the end customer.
At Conceptus Digital & Social®, we conduct a thorough analysis of your business, goals, and target audience to recommend the most suitable services for your specific case. Our team of digital marketing experts will provide personalized advice and assist you in selecting strategies that best fit your needs and budget.
At Conceptus Digital & Social®, we follow a strategic approach in our work process. We begin by understanding your business objectives and conducting a market and competitive analysis. Then, we develop a customized strategy that includes selecting appropriate services, implementing digital marketing tactics, monitoring and analyzing results, and continuously optimizing strategies for the best outcomes.
Frequently Asked Questions about Digital Marketing
Digital marketing refers to the promotion of products or services through digital channels, such as social media, search engines, email, websites, and other digital mediums. Digital marketing aims to utilize online strategies and tools to reach specific audiences, increase brand visibility, generate leads, boost sales, and achieve other marketing objectives.
Digital marketing is essential today, as the majority of people spend a significant amount of time online. It enables brands to reach their audience more precisely and effectively, generate interaction and engagement, measure and analyze results in detail, and adapt strategies in real-time. Additionally, digital marketing offers a wide range of options and tools to accommodate different budgets and business needs.
Digital marketing offers several advantages compared to traditional advertising. Some of the main advantages include the ability to reach specific and segmented audiences, measure and analyze results in real-time, adapt marketing strategies based on the data obtained, have a greater reach and visibility globally, and offer greater interaction and engagement with customers through different digital channels.
The most popular digital marketing strategies include SEO (search engine optimization), content marketing, social media advertising, email marketing, influencer marketing, and search engine advertising (SEM). These strategies are used to increase online visibility, generate quality traffic, generate leads, and enhance a brand's online presence.
To improve your website's SEO, it's important to conduct research on relevant keywords for your industry and market niche, optimize your website's content with appropriate keywords, create quality and relevant content, optimize your website's structure and tags, ensure that your website is fast and well-optimized for mobile devices, and obtain quality backlinks from other relevant websites.
Social media plays a crucial role in digital marketing, as it allows brands to interact and connect with their audience in a direct and personalized way. Social media platforms are also an effective channel for promoting content, driving engagement, building an online community, gathering customer feedback, and promoting products or services. It's important to use appropriate social media strategies tailored to your audience and marketing goals.
Bring your challenges, here we have the solutions.
Every solution we provide comes with a measurable plan and clear objectives. Communication is key, but good design also speaks volumes about your brand, which is why Conceptus exists.
SERVICES
Our services: Your solutions
We find #StrengthInEveryBrand with services tailored to your needs. Discover the potential of your brand!
Web Design
We specialize in creating websites, delivering incredible results to provide your company with the perfect and tailored platform.
Web Management
Keeping your site updated in real-time ensures that customers seeking your products or services feel they are in the right place and are inclined to make a purchase.
Digital Advertising
We design campaigns targeted towards the intended audience. Leveraging measurable metrics, we aim for the best outcome within your budget constraints.