The future is now! And digital transformation is a plan that must be executed quickly. We are living what seem to be scenes from apocalyptic movies, filled with uncertainty and fear of the unknown, not knowing what to do. While this is the reality for everyone, there are things that have already been proven: we can work and study from home, we can shop for essentials like groceries and medicine, as well as home decor, and even consult with doctors through telemedicine. Since 2020, the sales of your company will not depend on the physical flow of your stores, points of sale, or offices; rather, the economy and business growth will depend on the power and digital presence of the brands.
A few years ago, we could only connect to the internet through a telephone network, and there were two options: browse the web or let mom talk to her friend on the phone. Nowadays, internet connectivity is so widespread that the International Telecommunication Union (ITU) declared that 51.1% of the world’s population has internet access, which means that around 3.9 billion people in the world surf the web.
If not long ago, a company debated on investing in digital technology, updating its website, or making a presence on one of the social networks to promote its offerings, they should know that the debate was won by an invisible killer that managed to propel the world into an immediate future. With more than 50% of the world’s population, including large business owners, small traders, entrepreneurs, and individuals seeking content to consume, companies must understand that their presence on the web is indispensable and that telling their story and connecting through social networks with their customers is the only way to survive.
Of course, what we aim for is for this presence to multiply in results, but how? With a good digital marketing strategy, focused on the consumer and guided by their customer journey, telling stories and adapting the message according to each customer’s digital touchpoint.
Today, having a digital presence is not optional; it is a basic necessity. And while Bill Gates, founder of Microsoft, warned us of a threat in the form of a virus, he also left us with a lesson in the late 90s when he said, “If your business is not on the internet, it doesn’t exist,” which is more relevant than ever.
The presence of businesses on the internet has the ability to open doors to new opportunities that will grow the practice, knowledge, and experience of your entire work model. For this reason, at Conceptus, we are convinced that every project that comes into our hands must have a unique approach and a personalized strategy that achieves human connection in this era of transformation and digital connection.
