2022 Digital Horoscope
We look to the stars, align the trends, and our crystal ball shows us the methodological trends in the world of marketing for the upcoming year.
Do you believe in predictions? We do, that’s why we want to keep you informed about what’s going to happen in 2022 in the world of digital marketing and also give you some tips to identify and take advantage of the ones that suit you best. A warning shot doesn’t kill a soldier! Below, our
5 methodologies to apply in digital marketing during 2022:
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The reality is augmented
The most important role in the world of commerce will be taken by AR (Augmented Reality). This trend will experience exponential growth and will allow us as users not only to see the posts we are already accustomed to, but also to live in them. What will be achieved? Augmented Reality will offer an immersive experience to customers. Customer satisfaction by being an integral part during their purchasing process will bring about greater satisfaction during their journey as it will help them make more accurate purchases and have more precise experiences. Matt McGowan, the CEO of SnapChat, firmly believes that augmented reality will be a part of people’s daily lives, whether in the form of filters, advertisements, or through entertainment.
Can you imagine being able to conquer your target audience with precise offers and a shopping experience so real and customizable that it improves experiences and customer retention? It’s time to study augmented reality as a sales system and adapt to this trend early. And during the pandemic, many startups and new small businesses were born, which, in virtue of them, will continue to soar high because they were people who quickly adapted to the new reality, whatever it may be—devising new strategies to generate sales and staying in constant contact with customers.
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Generate Value Content
You’re probably tired of hearing this phrase “generate value content” but what is it? And why work on generating it? Seth Godin, the acclaimed author and marketing guru, conducted a study on marketing and human behavior. He explains that people fully trust companies that don’t waste their time and, on the contrary, offer good attention, so marketers must create valuable assets for people to keep seeking them out and wanting to continue consuming their brand.
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Work for the happiness of your customers
Ryan Deiss, founder of Recess, says that the best marketing strategy is to ensure the happiness of your customer. “The one who is capable and willing to spend more to acquire a customer wins, right? That has been my mantra, the marketing mantra I have always had. That’s not going to change.” It’s important for business owners to make an effort to take control of the customer journey to be 100% sure that their buyers are satisfied.
4.A series of communications
How to Create Content that Generates Interest?
Melissa Velez, Director of Strategy at Conceptus, mentions that we should draw inspiration from and evaluate people’s behavior in our surroundings. This means analyzing spaces outside the advertising sphere to create initiatives that connect us with the daily lives of our ideal customers. Generate curiosity by creating content divided into parts to engage more! This strategy is similar to and inspired by series, like those on Netflix, which leave us wanting more between episodes. This same articulation applies to communication. Start communicating with a promise and leave people wanting to see it fulfilled.
5- Forget and Learn
Do you ever struggle to learn about a topic? We do too, which is why we often apply Jim Kwik’s 4 keys to learn faster and retain information.
Now, the first thing we have to do is consider the acronym F.A.S.T:
F – Forget what you already know about the subject.
A – Activate your brain because it learns better through creation, not consumption.
S – State – make sure to add emotion to the information because that’s how you create long-term memories.
T – Teach and train somebody else how to do the thing. Because when you teach, you learn it twice.
