The Challenge
Solumat operates in a highly technical B2B industrial sector, providing engineered solutions such as industrial racking systems, plastic safety barriers, loading docks, hydraulic platforms, and heavy-duty operational infrastructure.
Their buyers are operations managers, engineers, and procurement teams searching for precise technical solutions — not casual browsers.
The challenge was to:
- Capture high-intent industrial demand
- Compete across two national markets simultaneously
- Generate qualified leads tied to real commercial opportunity
- Build a scalable and measurable digital acquisition system
Solumat didn’t need more traffic.
They needed decision-stage buyers ready to take action.
The Strategy
Conceptus developed a performance-driven search strategy designed to intercept demand at the exact moment industrial buyers were actively searching for solutions.
Our approach focused on:
- Identifying high-intent, bottom-of-funnel industrial keywords
- Structuring Google Ads campaigns around product-specific search behavior
- Aligning SEO content with technical and commercial buyer intent
- Optimizing landing experiences to increase lead quality
- Tracking performance based on opportunity generation, not vanity metrics
Rather than broad awareness, we focused on commercial search intent, positioning Solumat in front of buyers already in procurement mode.
The Execution
We implemented a dual-market strategy across Colombia and Mexico, integrating paid search and organic positioning to strengthen Solumat’s authority in key industrial categories.
Google Ads campaigns were restructured to prioritize precision targeting, filtering out low-relevance traffic and concentrating on commercial searches tied directly to Solumat’s core product lines. Campaign architecture was built around solution-based queries and technical terminology used by engineers and procurement teams.
In parallel, we executed a targeted SEO strategy designed to rank for high-intent industrial keywords. Technical content and optimized landing pages were developed to match search behavior, ensuring that decision-makers found clear specifications, solution-driven messaging, and direct conversion pathways.
Performance was continuously refined through data analysis, keyword expansion, bid strategy optimization, and conversion tracking improvements.
The focus was not just volume — but qualified opportunity.
The Results
Within the first 90 days:
- 7X increase in qualified leads
- 27 high-intent industrial keywords ranking on top Google pages
- Over $500K USD in new qualified pipeline opportunities
- Strong growth in cross-border visibility across Colombia and Mexico
Solumat transformed its digital presence from passive visibility to an active demand-generation engine. By aligning paid search, SEO, and performance optimization around commercial intent, Conceptus helped position the companyas a leading industrial solutions provider in two competitive markets.
The results not only accelerated lead acquisition but also laid the foundation for continued expansion — which has now opened the door to expanding the partnership into social media strategy and brand positioning.
Services
- Search Engine Optimization (SEO)
- Google Ads (Paid Search)
- Performance Strategy
- Social Media Strategy